Marketing concept tells us that companies can compete in three methods – value, product differentiation, and consumer focus.
Which of those do YOU assume is the simplest to attain? And which would be the handiest? Let’s have a look at what these three issues imply to us as therapeutic massage therapists:
Value: if we determine to compete on value and minimize our charges to make ourselves cheaper than the competitors, will this have the specified impact of constructing a profitable therapeutic massage business? It might properly convey us extra shoppers initially, shoppers for whom value is a vital consider selecting to purchase companies/items. Nonetheless, this group of shoppers would not at all times stick round for the long-term, as they’re regularly on the look-out for the subsequent cut price. Reducing charges might additionally, in fact, postpone shoppers who equate value with high quality – they’ll understand our cut price value as an indicator of an inferior high quality therapy and service. It’ll additionally cut back the sum of money we take every month; how little can we afford to be incomes and nonetheless really feel that it’s a truthful trade for our efforts? And is it sustainable in the long run? We will likely be doing the identical quantity of labor for much less cash – which over time can usually result in us feeling resentful in direction of our shoppers, regardless that we set the costs within the first place 김포출장안마!
Product differentiation: a elaborate approach of claiming “What units us other than the therapeutic massage therapist down the street in order that shoppers will select us quite than them?” Some shoppers love new, completely different, unique therapies and additional particular touches. It is positively price discovering a approach of constructing your individual therapeutic massage therapy, or approach of working towards therapeutic massage, distinctive to you, as this can make you memorable and particular; shoppers will likely be extra more likely to return and refer others to you. However – be sure to are memorable for the fitting causes! By making an attempt to make your self completely different only for the sake of being completely different, you run the chance of turning into “gimmicky”, and this could trivialise what you do. In truth, it appears to me that by “simply” doing a extremely nice hands-on therapy, providing wonderful buyer service, and exhibiting an actual dedication to enhancing your information and expertise you’ll already be head and shoulders above the competitors! What shoppers really need is a good therapeutic massage from a dependable, skilled practitioner – and sadly that appears to fairly onerous to search out in accordance with many individuals that I converse to.
So by all means discover your individual distinctive type, however to not the detriment of your “core” companies – wonderful therapeutic massage and nice buyer service.
Buyer focus: in different phrases, buyer service, or consumer care – placing the consumer on the centre of all the pieces we do, and ensuring we’re offering what they need and never what we expect they need.